Post by account_disabled on Dec 20, 2023 3:59:44 GMT -5
50 hot, ultra-qualified BtoB leads in 1 month. I'm talking about industrial BtoB, heavy industry, for 6-figure budgets. It is an industrial group that manufactures robots for factories and production lines. This is one of the examples of lead generation that we had with a client and on which we have the right to communicate. Indeed, as we work mainly on strategic subjects and with major accounts or international groups, we often work under NDA. In some cases, we are not even allowed to cite the client as a reference. Starting from 0, with a blank sheet of paper, our methodology allowed us to provide this client with 50 contacts , by name and interested in their products, in 1 month .
We didn't completely start from a blank slate, as the client had a site and this site had a French Email Data version. But we started from zero on digital. The company sold in a fairly traditional way: sales, trade shows, professional events, but no digital tools. Not particularly referencing, nor content, nor emailing, nor video… a “showcase” website, very institutional, managed by the central team at the European headquarters (a frequent case, but in my opinion an aberration), not tracking, no lead capture device. Digital marketing: it’s local (parenthesis) I make a digression in the middle of this case, on this point of international digital marketing management: Yes, there must be a certain graphic homogeneity. Yes, there must be consistency.
No, everyone can't do it their own way, in their own corner. It does not work like that. That being said, we very often see, in the French subsidiaries of international groups, that the autonomy left to the countries is extremely low. The French teams do not always have control over the site, cannot always add content… So many obstacles which seriously penalize business efficiency. The web is semantic and the semantics are local and translation doesn't work. To get results, you have to write directly in a language and not translate. The context The context is super simple. Two questions. On the one hand, the group's managers want to know if the web can help generate qualified leads. On the other hand (and the question is not neutral) for what cost? The key question that no one has the answer to There is a key question, essential to any digital strategy or any digital device.
We didn't completely start from a blank slate, as the client had a site and this site had a French Email Data version. But we started from zero on digital. The company sold in a fairly traditional way: sales, trade shows, professional events, but no digital tools. Not particularly referencing, nor content, nor emailing, nor video… a “showcase” website, very institutional, managed by the central team at the European headquarters (a frequent case, but in my opinion an aberration), not tracking, no lead capture device. Digital marketing: it’s local (parenthesis) I make a digression in the middle of this case, on this point of international digital marketing management: Yes, there must be a certain graphic homogeneity. Yes, there must be consistency.
No, everyone can't do it their own way, in their own corner. It does not work like that. That being said, we very often see, in the French subsidiaries of international groups, that the autonomy left to the countries is extremely low. The French teams do not always have control over the site, cannot always add content… So many obstacles which seriously penalize business efficiency. The web is semantic and the semantics are local and translation doesn't work. To get results, you have to write directly in a language and not translate. The context The context is super simple. Two questions. On the one hand, the group's managers want to know if the web can help generate qualified leads. On the other hand (and the question is not neutral) for what cost? The key question that no one has the answer to There is a key question, essential to any digital strategy or any digital device.