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Post by account_disabled on Mar 6, 2024 5:15:31 GMT -5
There is even a statistic which says that in Germany over 40% of online advertising spending will be programmatic and this is already the case in America. Google must watch its back from Facebook and Amazon because, contrary to what one might think, it is not just Bing, it is not the other search engines that be Google's competitors but it is the other omnivorous platforms such as Amazon and the other big brands that bypass its intermediation,
Becoming its main competitors. At that point, new strategies Japan WhatsApp Number Data will be needed. On the advertiser side, we will have to ask ourselves a little more questions, test a little more different channels for our online shops , because probably over the next two or three years, the programmatic platforms will develop quite a bit so we will have to evaluate whether it is the case of moving at least part of the budget. A certain budget shift has already occurred with respect to Facebook.
And other social networks - it is clear that this is more or less justified depending on the type of product I sell and the type of audience I have - because Facebook has done a great job of targeting in the last two years, and the AdWords display area has probably lost a few points compared to Facebook campaigns". Do you want to see the complete Round table with E-commerce experts? Here is the video, which you can also find on our YouTube channel .
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